About SORIS

About SORIS.

SORIS is based in Johor Bahru.

This is not an agency with account managers and a rotating cast of junior staff touching the entity. When a business works with SORIS, it works directly with the person who audits the site, builds the schema and tracks AI visibility. Nothing gets handed off.

Why SORIS exists

Most Malaysian and Singaporean SMEs built their websites for Google’s old rules. Those rules no longer apply. ChatGPT, Perplexity and Gemini do not rank pages, they cite entities. If a business is not structured in a way these systems can parse, verify and trust, it does not show up when its own customers ask for a recommendation.

Audits of more than a dozen Malaysian companies found the same problems repeatedly: schema markup that is technically present but invalid, CDN settings silently blocking AI crawlers by default, and business information that is inconsistent across the web. Most owners have no idea any of this is happening. The site still loads fine, Google Search Console looks normal. AI systems just quietly cannot verify the business, so they recommend someone else instead.

SORIS exists to find and fix that specific gap.

Where SORIS is

There is no established certification for GEO yet. Nobody has one, because the field is this new. What SORIS has instead is direct, hands-on audit experience across real Malaysian businesses, and a Semrush SEO Toolkit certification as a starting credential, with more being added as they are completed. SORIS would rather show exactly what has been found in real audits than pad this page with things that sound impressive but say nothing about the work.

SORIS is early. The first engagements are priced below standard rate in exchange for the case studies and results that come from doing this well. SORIS would rather say that upfront than pretend otherwise.

Frequently Asked Questions

Real questions about AI visibility.

What is SORIS Origin?+
SORIS Origin is a Generative Engine Optimization (GEO) consultancy helping businesses become more visible, understandable, and citable across AI-powered search and answer engines.
Why can a business rank on Google but still not appear in AI recommendations?+
Google rankings alone do not guarantee visibility in AI-generated answers. AI systems also need to understand the business entity, its relevance to the query, and the evidence supporting its claims before confidently referencing it.
Why does my business get mentioned for some AI questions but disappear for others?+
AI visibility is query-dependent. A business may be highly relevant for one search intent but lack the content, entity relationships, location signals, or supporting evidence needed to be retrieved for another.
Why isn’t publishing more content necessarily increasing my AI visibility?+
More content does not automatically create stronger AI signals. Content needs to be structurally connected to the business entity, aligned with the questions customers ask, and supported by consistent information and credible external evidence.
How is SORIS different from a traditional SEO agency?+
SORIS focuses on building long-term signals and digital relationships, not only short-term search rankings. It combines SEO foundations with entity clarity, retrieval architecture, query mapping, and third-party evidence to make a business easier for AI systems to understand, verify, and reference over time.